Founded in 1978 as a producer and distributor of educational media, CLC has
grown steadily to become one of the leading distributors in Canada by working
in close partnership with customers and producers. Over 8,000 titles are
currently in distribution.
26,000 customers buy video, videodisc, film and stock footage on a regular
basis. Most represent institutions in which professionals use media to
educate, train, and communicate with audiences including young children and
students of all ages ... to medical and nursing students ... to employees,
patients, and parents.
102 different production agencies ranging from independents to universities
to the largest television producers are represented. Most programs originate
in the U.S. and include the prestigious Children's Television Workshop,
creators of Sesame Street, to Great Plains National co-producer of the Emmy
award winning PBS series Reading Rainbow.
CLC has enjoyed long-term relationships with Aims Media, California (now one
of the top three U.S. producers of educational programs), The American Journal
of Nursing, and Pyramid Films.
Canadian sources have not been neglected. These include a small group of
independent producers and institutions like Simon Fraser University.
Many programs are edited or versioned for sale to specific markets including
translation and editing into French. Programs are distributed on a sole source
or exclusive basis.
Sales representatives contact customers via telephone,
personal presentations, letters, and custom tailored proposal selling. All
sales people have backgrounds in education, business, or nursing.
Sales representatives are organized by both geographic territory and
specialized content areas. Larger customers are visited by sales
representatives at least twice per year.
Marketing specialists develop plans for each program, series, and
market. Packaging, leader's guides, direct mail promotions, postcards,
advertisements, and posters are created on a state-of-the-art desktop
publishing system. Campaigns totaling 350,000 items are distributed annually.
Selected conferences, conventions, and festivals are supported and used to
promote products.
By applying professional sales and marketing techniques, CLC has become a
leader in its respective markets. Continuous investments in high quality
programs have resulted in growth far above the industry norm.
Developed by CLC with Canada Post, remote desk top publishing (RDP) is a
pioneering venture unique in the world. It is an electronic service, meaning
that our desktop publishing leaves Toronto with our mailing database, is
printed, addressed, inserted and processed in Ottawa and in the mail stream in
two days! At considerable savings. Our annual volume of direct mail in fiscal
95-96 will reach or exceed 300,000 pieces. RDP has allowed us to forsake the
comprehensive catalog for individually tailored pieces for the markets served
and made frequency and reach financially possibility.
